Retailers dreaming of a green Christmas without Toys R Us retail revenues declined % from through and estimates they’ll decline The e- tailer reportedly has a paper toy catalog in the works that would be. The implosion of Toys R Us came six months after the company sketched Between Thanksgiving and Christmas, Toys R Us said it typically. Complete coverage of WalMart Toy Catalog Ads & WalMart Toy Catalog deals info.

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Everyone in retail, it seems, is playing in the toy game this year after the country’s biggest toy store naivdad. But will there really be any surprises about who wins? Even with all the ink spilled over Toys R Us’ sudden demise in Chapter 11, it’s still an open question whether customers will even notice Toys R Us missing from the retail landscape this year, much less years into the future.

To some degree, the world without Toys R Us news of its surviving brand property notwithstanding resembles the world before navidqd category killer came to dominate toys. It calls up a time when department stores, general merchandisers, and specialty and independent retailers all played avidly at the toy game. Many analysts and industry observers expect the retailers that played starring roles in Toys R Us’ decline and ultimate death — namely Walmart, Amazon and Target — to benefit the most in the new market.

But many are making a go of it, setting up a kind of Navvidad game of “Sorry! It will be interesting to see what happens. Even as companies prepared for a Toys R Us-less world earlier inthe toy seller was still casting a shadow over this holiday season. Anderson pointed to concerns among some analysts that parents may load up on cheap toys for the holiday season at Toys R Us liquidation sales.

The evidence so far isn’t bearing that out, though. In an interview prior to that report, she said that major toy makers Hasbro and Mattel both took care to keep their newest products — those that might be their best holiday sellers — off of Toys R Us’ shelves so they wouldn’t go out in the liquidation sales. The research firm also found that the total negative impact of the liquidation this year would be about 3. The broader opportunity for retailers to enter or expand into the toy category likely wouldn’t be there if not for the liquidation of Toys R Us.


The growth of toy revenue has turned negative in recent years as more kids have turned to smartphones for entertainment. IBIS world estimates that toy retail revenues declined 0. But there’s still plenty of people buying toys, and they need to be served. Penney, among others — signaled their plans to increase their toy offerings for the fourth quarter.

But in early fall, major retailers started releasing their plans. Toysru the expansion, the retail giant also said it planned to market its toy products digitally and through in-store events.

Retailers dreaming of a green Christmas without Toys R Us

The plans indicate Walmart intends to take over from Toys R Us as the leading “showroom” for toys, in Weiser’s view. Target soon followed Walmart with announced plans to double its new and exclusive toysto more than 2, for the season.

And then, of course, there is Amazon, which along with Walmart and Caatlogo stole share from Toys R Us for years leading toysurs to its bankruptcy. The e-tailer reportedly has a paper toy catalog in the works that would be distributed through its Whole Foods grocery stores.

That’s after capturing one out of every six dollars spent on toys in the U. It’s not just mass merchants that are going after the category.

Party CityKohl’s, J. Independent toy retailer members of the American Specialty Toy Retailing Association said this past spring that will be “the best year yet for neighborhood toy stores nationwide” and dismissed efforts by mass merchants to capitalize on the Toys R Us decline. But toy demand, and the hole left by Toys R Us, might not be that large — not large enough for everybody who wants in. If not, then, who is going to come out of the holiday season on top of the toy market?

Navicad consumer products and retail practice, told Retail Dive in an interview. The shoppers that left for e-commerce left for Amazon already. Consumers will shift their spending there for the holiday. Other analysts and research back that view. This suggests to us that all three will capture a substantial share of purchases that previously went to Toys R Us.

Coresight goysrus that Toys R Us was the fourth most-popular retailer by the number of shoppers and that its shoppers were “much more likely” than average toy shoppers to have also browsed toys at Walmart or Target.


As for the other players, there’s probably not room for them all to succeed.

Fisher said for retailers entering the category the play needs to be a long-term investment to succeed, rather than “investing a lot of money to capture market share for the next cayalogo or two. Well, it’s going online, not 0213 stores,” he added. For retailers not committed to the category — especially smaller ones that can’t land exclusive deals — it would be harder for them to compete, Fisher said.

With the market working so quickly to fill in the gaps left by Toys R Us, it raises a question: Will the world even miss the toy retailer?

It could be suppliers who feel the impact the most. The big toy makers, namely Hasbro and Mattel, have suffered financial pain from the Toys R Us liquidation, but some analysts, including Anderson and Weiser, expect the toy giants to make up their Toys 20133 Us sales in short order, likely in That said, Mattel has cut more than 2, jobs as it regrouped in the wake of the toy retailer’s wind down.

As for customers, Fisher has a blunt answer to the question of whether they will miss Toys R Us: Follow Ben Unglesbee on Twitter. Deep Dive Retailers dreaming of a green Christmas without Toys R Us Everyone in retail, it seems, is playing in the toy game this year after the country’s biggest toy store liquidated. Share it post share tweet. Consumer Trends Marketing E-commerce Holidays.

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