Buy By Claire Capon Understanding Strategic Management (1st Edition) 1st Edition by Claire Capon (ISBN: ) from Amazon’s Book Store. A brand new introductory text in strategic management which presents the key theories and frameworks for the analysis, formulation and implementation of. Available in National Library (Singapore). Author: Capon, Claire., Length: xxiv, p.: Identifier:
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Written for first-time students of strategy, the twelve chapters cover the key topics of this complex subject in a clear, concise and engaging style. Chapters covering all the key issues in the discipline, including finance and the turn-around of organisations in difficulty.
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Write a customer review. Chapter 1 – What is strategy? Pearson Education Canada April 1, Language: Amazon Restaurants Food delivery from local restaurants. Pick and choose content from one or more texts plus carefully-selected third-party content, and combine it into a bespoke book, unique to your course. You have selected a title that is subject to further approval. Amazon Drive Cloud storage from Amazon.
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Nobody is smarter than you when it comes to reaching your students. Backcover Copy Understanding Strategic Management enables you to do exactly what it says on the cover.
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You have selected an online exam copy, you will be re-directed to the VitalSource website where you can complete your request. Table of Contents Chapter 1 – What is strategy? Weblinks, Further Reading, and “Widen your Horizons” to save you time in your research and project work. You know how to convey knowledge in a way that is stratdgic and relatable to your class. You can even integrate your own material if you wish.
Understanding Strategic Management enables you to do exactly what it says on the cover. Read more Read less. All recipients of this work are expected to abide by these restrictions and to honor the intended pedagogical purposes and the needs of other instructors who rely on these materials.
An internal error has occurred. Features Entry and Exit Cases provide illustrations showing specific strategic issues in a real-world context Case Studies feature organisations including Google, EurostarViacom in China, Burberry in Japan, Napster and MTV Regular invitations to stop and reflect on key topics through Review Questions, Check your Understanding and Widen your Horizons features A focus on business-level rather than corporate-level strategy A unique chapter on Managing failure and turnaround Coverage of key contemporary issues such as international growth, alliances and acquisitions, leadership and strategic control Total of 12 chapters to ensure a manageable volume of content for shorter courses Key Terms highlighted in the text and defined both at the margin and in a full Glossary.
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Alexa Actionable Analytics for the Web. The book has been written for undergraduate and postgraduate students on one-semester or short courses. From the Back Cover Understanding Strategic Management enables you to do exactly what it says on the cover.
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